Forces Money

Brand identity, website and social media campaign

A new UK startup venture required brand identity, website and social strategy. We created illustrated characters to act as brand advocates in order to appeal directly to military personnel. The complex financial content was presented intuitively on a website that was responsive cross-platform. Social ‘banter’ pages generated prospect interest. After 18 months over £1,000,000 had returned to the pockets of military personnel, 2,000 likes on Facebook and over 1 million weekly post reach. Website visits were over 2,000 per month. Average conversion rate from website visitors completing application was over 40%.